If you've asked three different people what a website should cost, you've probably gotten three very different numbers — anywhere from ₹3,000 to ₹3,00,000. That's not because anyone is lying to you. It's because "a website" means completely different things depending on who's building it.
Here's a straight breakdown of what you're actually paying for at each price point, so you can tell whether a quote is fair before you sign anything.
What drives the price
Four things decide the cost of a business website, almost regardless of who builds it:
- Who builds it. A college student on Fiverr, a local freelancer, a small studio, or a full agency — each has a different cost structure and a different level of accountability if something breaks.
- Template vs. custom design. A pre-made WordPress or Wix theme is cheap and fast. A design built around your actual business and content takes longer and costs more — but converts better.
- What it needs to do. A digital visiting card (your services, contact info, a few photos) is simple. An enquiry form that emails you, a product catalogue, or a booking system adds real engineering time.
- Who owns it after launch. Some builders hand you login details and walk away. Others disappear the moment a page breaks six months later and you need a fix.
Typical price bands in India right now
| Who you hire | Typical range | What you usually get |
|---|---|---|
| DIY builder (Wix, WordPress.com) | ₹0 – ₹5,000/yr | You build it yourself on a template; ongoing subscription |
| Freelancer / student | ₹3,000 – ₹15,000 | Fast, cheap, but support often disappears after delivery |
| Small studio (fixed scope) | ₹15,000 – ₹40,000 | A properly built, mobile-first site with a clear process |
| Full-service agency | ₹50,000 – ₹3,00,000+ | Branding, copywriting, strategy decks — useful for larger teams, often overkill for a single-location business |
For most small and mid-sized businesses in India — a clinic, a contractor, a retail shop, a service provider — the sweet spot is the small-studio band. You get a real, professionally built site without paying agency overhead for things you don't need yet.
The questions that actually matter more than the price
Before you compare numbers, ask whoever is quoting you these three things:
- Is the price fixed, or will it "depend on revisions"? Open-ended hourly quotes are where most website projects quietly double in cost.
- Who owns the domain and hosting? You should own both, in your own account — not the developer's.
- What happens after launch? A one-time build with no support plan is fine, as long as you know that going in.
A ₹20,000 site that's fast, mobile-friendly, and actually built around your business will outperform a ₹1,00,000 site that nobody at the agency fully understood, every time.